About Us

Who We Are

Graina is a zero-waste bulk food store with a simple aim: "Make Sustainable Living Easy." Founded by Rohan and Parul — two immigrants who now call Australia home — Graina provides a safe, sustainable way to buy everyday pantry items without the plastic waste.

Australian households contribute approximately 1.2 million tonnes of plastic to landfill each year, and only 9% is recycled. Graina exists to change that. Through our scoop-and-weigh model, customers buy exactly what they need in their own reusable containers — no excess packaging, no food waste, no compromise on quality.

What sets Graina apart is the combination of quality products at competitive pricing, personalised customer service, and a genuine commitment to sustainability in everything we do.

Our Story

Graina was founded by Rohan and Parul in 2015. Both were frustrated by the amount of plastic waste generated through regular grocery shopping. Their cooking involved a lot of spices, lentils, rice, and flour — all of which were only available in plastic packaging. That frustration reached a breaking point, and they decided to do something about it. They put everything they had into creating a business they could be proud of.

Rohan came to Australia from India in 1999 as a 19-year-old to study a double degree in Communication Engineering and Computer Science at RMIT University. After graduating with honours, he joined the financial services industry. Parul and Rohan got married in India, and Parul later immigrated to Australia.

Both worked in corporate roles, but they always felt the pull to add more value to society. Their own frustration with plastic waste became the catalyst — they decided to start a bulk food business that would benefit both the community and the environment.

Parul quit her job and began building the business from scratch. The first Graina store opened in May 2016 in Moonee Ponds. The first two years were incredibly tough, but the business found its stride through innovative offerings like fresh nut mylks in reusable glass bottles and dairy milk, along with the introduction of luxury skincare products in reusable packaging.

Today, Graina has grown through consistent innovation and loyal customers who value the friendly service, the quality and freshness of the products, and the experience of buying exactly what they need — each gram providing goodness of health and taste. Hence the slogan: "Goodness in Grams."

Our Mission

Our mission is simple: "Make Sustainable Living Easy."

We do this by:

• Reducing plastic waste from going into landfill — through package-free shopping in-store and 100% plastic-free delivery online
• Reducing food waste — by allowing customers to buy as much or as little as they want, from a single tablespoon of spice to several kilograms of flour

What Makes Us Different

• Customer Service: Our team provides personalised service — whether you need almond butter ground into your container or advice on which spice works best in a Moroccan stew.
• Product Quality: We only work with suppliers who provide high-quality products our customers love. Freshness and quality are non-negotiable.
• Focus on Sustainability: We continuously invest in innovative ways to provide new products and services while reducing packaging waste.
• Customer Loyalty Program: Members enjoy rewards including 20% off once a month — because everyone deserves a good deal on quality food.

Meet the Founders

Apart from running Graina, Parul loves spending time with their children, Aleina and Amay. Rohan is an avid sports fan — a devoted Essendon Bombers supporter in the AFL — and loves playing and coaching cricket. The family lives in Strathmore, Melbourne.

Looking Ahead

We're focused on bringing Graina's products and service to as many customers as possible — no option is off the table. If you're interested in partnering with us, reach out and we'd love to explore the possibilities.

Every decision we make is guided by two questions:

1. Is it good for the planet (compared to the current way of doing things)?
2. Is it good for our customers?

If the answer to both is yes, we make it happen. We believe in our mission, and we believe our customers will continue to support us on this journey.